He can’t help it. Jose Mourinho loves the camera and the camera loves him back. Once again he steals the show from the football players in a commercial from the new Premier League season. What a star.

In a TV spot from BT Sport for the upcoming Premier League championship, the “Special One” is, without a doubt, the real protagonist. The Chelsea coach not only appears in the spot but also starts by saying “The Premier League is dangerous”.

Watch the spot and Mourinho’s theatrics here: