The Ronalntino made the mistake … changed soft drink preference, and it cost him $ 742,000 for the current year, while … loses revenue from the years of working with the sponsor.
The Coca Cola company was an official sponsor of Ronaldinho, and testified under contract for $ 742,000 each year for their cooperation. This money is but lost that Ronnie, like those that would take at least until the end of this Agreement and made a blunder … the highest caliber!
During the formal presentation by Atletico Mineiro, on June 4, Ronaldinho appeared in front of the press with two cans of Pepsi Cola, formal competitive company of Coca Cola …
This of course brought a strong reaction of the sponsor company, which proceeded to cancel the agreement with the Brazilian star, while the company announced that the move was the straw that broke the camel, and his … were gathered:
"We can no longer be the sponsor. The fact that the player came with a can of Pepsi was the straw that broke the camel was not the only cause for the termination of the contract, "said Marcelo Mendez, head of marketing department of Coca Cola.